About.
IRG encompasses a dynamic portfolio of renowned and respected brands with a rich history spanning over 30 years.
From pioneering the event-hotel concept to revolutionising youth travel, regenerating a rock ‘n’ roll institution to collaborating with some of the biggest music names on the planet, throughout our groundbreaking journey, we’ve been at the forefront of creating and managing some of the world’s most unique destinations where music, events, travel, and hospitality meet.
Driven by a visionary outlook, our mission is clear: to create a world of unparalleled music-driven destinations that leave a lasting impression on every guest.
Whether it’s through our iconic events, groundbreaking hotel concepts, or immersive hospitality experiences, we’re committed to turning big ideas into reality and consistently delivering game-changing results.
Our Values.
Central to everything we do are our core values:
Put Energy First
Chasing energy isn't just a buzzword for us; it's our driving force. We infuse everything we do with passion, positivity, and enthusiasm, igniting the spark that sets our experiences apart.
Charge at Change
Embracing change is in our DNA. We're all about mixing things up, trying new ideas, and staying one step ahead of the game.
Create Moments
Whether it's in the big on stage surprise or the tiniest details, we're dedicated to creating those unforgettable moments that leave a lasting impression and ensure our guests and teams walk away with stories to share.
Exceed Expectations
Average is not in our vocabulary. We want to surpass expectations, creating experiences that not only keep people coming back but also inspire them to recommend us to their friends.
